Our Story

The long and flourishing journey of Tour.is started 1999, a time when Iceland remained an undiscovered destination to the majority of international travelers. Majority of visitors at that time made a short stopover in Reykjvik on their way from North America to Europe or vice versa.

At this time the founder of Tour.is had for years worked as a tour guide and bus driver all across Iceland, as well as taking visitors by a modified Super Jeep into the uninhabited highlands and glaciers of Iceland  to pursue his dream of introducing the stunning landscapes of the country, with its abundance of secluded and unique attractions he knew of, to the rest of the world.

He recognized the unique properties and potential that Iceland had to offer as a destination for travelers and started to offer private guided tours and custom travel arrangements based on his local knowledge and passion for sharing the beauty of the country and especially the highlands, in his specially modified Super Jeep.at  and Tour.is got a licence to be an authorized and insured Travel Agency by the Icelandic Tourism Board (licence number 2006-023).  

Since then Tour.is has gradually grown and new travel experiences have been added to our portfolio of tours