The Company Future Brand have reported that Iceland as a brand is getting more and more valuable. This is the 8th year the company has published reports of this kind and this year Iceland holds the 22nd place over the most valuable brands out of hundreds of country's. The evaluation is based on thousands of influential advisers and well traveled people. It's predicted that Iceland will probably in the near future take the 1st place for management techniques, investments and human recourses. In the review it's said that Icelanders are one of the most competent and educated people in the world. Despite all this it is unlikely that Iceland will be not become as influential as other countries due to its small population.